• Autenticidad y calidad del cigarrillo cubano
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Created since the birth of BRASCUBA, the Quality area has a highly qualified and experienced staff. In its beginnings, the system was basically manual, but from 2000 there were changes in procedures, measurement equipment and methods. The Finished Product Inspection (IPA) system was replaced by the international Final Product Inspection (FPI), with indicators during and after the product manufacturing process, new measurement equipment linked to workstations, as well as systems automated quality assurance.

Visual training tools began to be used with new concepts and quality criteria, fundamentally focused on consumer perception, which allow faster and more reliable results to be obtained.

On the other hand, integration into the region and studies at the IIT have also been fundamental for future chemical and physical analyzes of the product within the country. The QMS has also been important to improve the quality of the system, since since its implementation in 2007 it has allowed greater credibility and added value to the products, inside and outside the organization, supported by a team of internal auditors that contributes to the improvement of the processes, the product and the system in question.

Today the opportunities for product improvement and how they can be solved are well identified. Every day steps are taken to make BRASCUBA the dream company, with satisfactory relationships of mutual respect, legitimate interests and sincere collaboration. They have been years of learning, of goals accomplished and of certainty in an even more successful future to come.